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For over seventy years, DCA’s educational courses have taught students the keys to selling fine jewelry and boosted their professional careers.

Save with DCA Membership


DCA serves as the primary sales education provider for over 350 member companies – from single store independent retailers to multi-store chains. The courses are designed to help associates increase personal sales and educate them on selling fine jewelry. Plus, they're easy to use: student management, texts and testing are all available online.

With quality and affordable distance education, DCA can enhance your employees’ professional sales skills and profitability. Plus, DCA Members get special pricing on courses.

Jewelry Sales Courses


DCA certifications are recognized by the jewelry industry as trusted marks of professional knowledge and skills.


DCA is an Affiliate of


Trusted by over 80,000 students across the U.S.

Join our community of jewelry store employees and improve your sales performance